Lawrence (Larry) Golden
CEO of RSVP Publications 

Larry Golden joined RSVP Publications in 1998 and has served as CEO since December of 2009.

As Chief Executive Officer of RSVP, Golden’s main emphasis is on the sales and marketing area. In 2010, he recognized the unique opportunity that QR code technology brought to direct marketing and developed the RSVP Talking Postcard™. The debut of Talking Postcards™ in early 2011 created a direct marketing “game changer,” as consumers  who received RSVP postcard packs eagerly scanned advertiser’s QR codes with their smartphones to view special promotions, deals and discounts.

Golden also led the way to developing a tailor-made sales training and mentoring program that is run on a weekly and monthly basis for new and experienced franchises. He has developed a 2-step program that has helped franchises have some of their most successful mailings yet, and taught them to become trusted advisors to their clients.

Golden is responsible for relationships with national accounts and key vendors, as well as supervising corporate operations.  In addition, he makes certain that RSVP Publications remains environmental responsible by using a unique combination of SFI-certified paper and printing processes for their postcard decks.

Before joining RSVP, he owned and operated several printing companies and served as a consultant to printers, and has been actively involved in the direct marketing industry for over 30 years.

Golden graduated from Trinity College, in Hartford, Conn., where he majored in Economics and Sociology.  

Zac Tropf
COO of RSVP Publications

Zac Tropf became Chief Operating Officer of RSVP Publications in 2009.

Tropf is primarily responsible for franchise support, day-to-day operations, and franchise sales. His main emphasis is finding solutions that enable the RSVP franchise owners operate efficiently and spend more time growing their business.
 
Before becoming Chief Operating Officer, Tropf served as Operations Manager and utilized his technical education to create the first RSVP administrative website, a “back-end” system where each office could control the content of their website and access vital information. Since then it’s grown from a simple presence on the web to a fully functional listing of all the RSVP franchisees including all of their clients for each and every issue --- and expanding RSVP’s lead generation from mailboxes to the web.

Zac had been a part of RSVP Publications almost his entire life; his father Dave Tropf, founded the company in 1985.